We are an entrepreneur-led and backed fund looking to acquire one business to build an enduring organization.
Let us continue your story.
Who We Are
We’re a close-knit circle of 20+ professional investor, entrepreneurs, and former business oeprators looking to acquire one business for long-term growth and stewardship.
How We Work
We’re transparent and direct. If we’re not the right fit, we’ll tell you upfront. We aim to offer fair valuations and keep the transaction process streamlined. If it doesn’t feel right, we won’t push.
What We’re Looking For
A business-to-business services or tech-enabled company based in the U.S. or Toronto with annual revenues betwen $3-40 million, strong product-market fit, and a track record of profitable growth.
Hi, I’m Ruby. This is my story.
Principal and Operator, Succession Story LLC
From Silicon Valley to Nairobi, Kenya to Berlin, Germany — my operating career has been cross-cultural, people-based, and a tad unconventional.
My story started in Nairobi, Kenya, where I founded Lumen Labs, an EdTech company that provided project-based computer education.
After Lumen was acquired, I founded the first African office for Endless Computers (now Endless OS), a San Francisco based company that built a custom operating system for offline environments. Building sales and distributions across eight African countries gave personal meaning to the word “bootstrapping”.
In 2020, I moved to Berlin, Germany to start a new role as Head of North America for Ecosia, a search engine that plants trees using its advertising revenues. For the next three years, I split my time between the team in Germany and our partners in the United States.
Eventually, I moved back to the States to complete my MBA at Stanford. After graduating, I decided to start a new adventure. Together with a group of former entrepreneurs, founders, and investors, I founded Succession Story LLC with the goal of acquiring one company that I can dedicate the next decade-plus of my career to.
Our Approach: we’re different from private equity or strategic buyers.
Our Stories: the entrepreneurs & investors behind Succession Story
“The company we acquired had an incredibly strong foundation built by the previous owner, and we were fortunate to retain several exceptional leaders while bringing in new talent.
As we quadrupled in size over three years, we developed a tight, high-rhythm collaboration between long-time team members and the many new leaders who joined. Watching people with deep domain knowledge help others ramp up quickly – and seeing the entire team, along with Steve and I, grow together — made the journey incredibly rewarding.”
- Steve Lau & Rameez Ansari, former CEOs at FieldEdge (exited in 2019) and Founders of AutoLeap
“One of the hardest challenges I faced as a business owner came when our numbers looked “fine” on paper, but cash was quietly tightening. I remember lying awake at night, getting out of bed to rebuild the forecast line by line — and setting a daily 6 p.m. reminder to check our cash balance. That period was a stark lesson in how momentum can mask risk, and how clarity, even when uncomfortable, is one of the most valuable things you can give your team.”
- Jason Jackson, former CEO of Unified Dental Care (exited in 2023) & Partner at Futaleufu
“We were making our first important hire: a NOC operations manager. After a series of good, not great, interviews, we met an awesome candidate. She was both more experienced and more expensive, and she wanted to be a Director of Operations. We hadn’t budgeted for that role. We had heartburn about not following through on what we had discussed with our board, but we followed our instincts and hired her. She crushed it. Her positive impact on OnRamp far exceeded any difference in cost. Thoughtful, driven people are the lifeblood of growing companies.”
- Lucas Braun (former CEO) and Ryan Robinson (former President & Chairman) at OnRamp (exited 2018), Partners at Brown Robin Capital
We’re backed by 792 years of collective experience buying, selling, and running companies.
